Things should be focused prior to Recording
The art work is the first impression of your website so make it creative and attractive to catch the eyes of the traffic. People always search for iTunes in podcasting directories before getting into the summary or description part.
Title of your Podcast:
While selecting the name of your show ensure that it will make a sense. The title should be like the name of the blog or the name of the brand. You can also alter the title by adding some extra words to it that you potentially rank for your iTune, as it is a search engine.
Your Host or Talent Name:
It can be your own name or the pen name suggested by you. You can add a few more in order to rank the show higher for certain keywords in iTune. You can help the people in locating the things over here.
Your Podcast’s Summary or Description:
It is the description portion of your podcast. iTunes gives you the capacity to describe your show in 4000 characters long. Always keep in consideration that, the explanation should be descriptive and informative. It should include the keywords as well to target the iTunes at the same time.
Your Podcast’s Artwork:
Now your podcast needs a few artworks. Your show will be represented by a square image. The graphical visual element will play an important role in representing your podcast as is an auditory medium.
Specifically in case of iTunes, a visually tempting podcast image has a better chance to be featured in the extremely noticeable sections of iTunes like Staff Picks and New & Noteworthy category of section.
As we all know, people will see your artwork on their media players such as on their computers and other portable devices, when they just get into your show. Thus it’s a great opportunity for strengthening your brand identity on the way to your listeners.